Vol. 1 No. 2 (2025): Al-Basaer journal of Business Research

Articles

• Using Artificial Intelligence to Improve Customer Experience in the Banking Sector

  Haneen Al-khawaja, Liliana Guran, Sally Almanasra, Bintang Annisa Bagustari (Author)

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• The Evolution of Business Intelligence: From Data Warehousing to AI-Driven Analytics

  Mohammad Al Khaldy (Author)

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• Impact of Strategic Orientations on Achieving Competitive Advantage at Safwa Islamic Bank

  Abdullah Obeidat, Khalil Abdullah (Author)

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• Data Strategy Implementation in Organizations: A Framework for Building Data-Driven Enterprises

  Mohammad Al Khaldy (Author)

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• Designing Spaces: How Interior Design Shapes Brand Perception and Fosters Customer Loyalty

  Mona Ansari (Author)

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• Enhancing Chatbot-Based Interventions for Mental Health Support: Improved Methodology and Outcomes

  Maram Bani Mustafa (Author)

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• The Impact of Business Intelligence on Crisis Management: The Mediating Role of Organizational Innovation at Jordanian Insurance Companies

  Duaa Abu Al-Wafa (Author)

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